An estate agent video tour for a commercial property typically involves a half-day on site, a finished edit ready for portals, and a few days between filming and delivery. This is what happens at each stage and what to have ready before you book.
What gets filmed
We work through the property in a planned order: exterior and entrance first, then the main floor plate, then secondary spaces like meeting rooms, breakout areas, and kitchens, finishing on the strongest feature, usually the view, the light, or a standout architectural detail. For commercial properties, the priority is communicating scale, natural light, and how the space functions for an occupier.
Preparation matters. We are filming, not styling. Anything in frame on the day ends up in the edit. A brief to the building manager the day before, covering lights on, desks clear, and doors open, makes a visible difference to the finished content.
Format options
Three formats come up most often for commercial property. The right choice depends on who the content is for and where it will be used.
A cinematic walkthrough is smooth, continuous footage moving through the space with no narration. It works on portals, YouTube, and embedded into listing pages. Viewers get a strong sense of the space in two to three minutes without anyone talking them through it.
An agent-guided tour puts a negotiator on camera walking the viewer through the property. It works well for properties with a story: a recent refurbishment, a specific fit-out, proximity to transport. Context from someone who knows the building adds to the listing. It also works for agents who want to be visible to their target market.
Social clips are short cuts (15 to 30 seconds) taken from the main shoot. They are sized for LinkedIn or Instagram and intended to stop a scroll rather than close a deal. They work alongside the full walkthrough, not instead of it.
The time to decide which formats you need is before the shoot, not after. The shoot can be structured to capture everything in one visit. Requesting a format that was not planned for after the edit is delivered means booking another shoot.
How to book
Send an enquiry with the property address, approximate size, which formats you need, and the date the content needs to be live. Working backwards from a portal launch date is the right way to set the schedule. Give as much lead time as you can. A week's notice is workable for most properties; more is better for those that need significant preparation.
For a breakdown of how different video formats compare, see our guide to different ways to market your commercial property using video.