Commercial property videography produces the filmed content that goes on portals, agent websites, and social channels. A commercial property video does what still photography cannot: it shows how a space feels in motion, communicates scale as you move through it, and gives prospective tenants a sense of the building before they visit. Here is what a full videography service covers and what to expect from booking to delivery.
What commercial property videography covers
The scope of a commercial videography shoot depends on the brief, but most projects draw from the same set of formats. A cinematic walkthrough moves through the property at a steady pace, letting viewers follow the space from entrance to key rooms in sequence. An agent-to-camera segment adds a narrated introduction from the letting agent or landlord. Short-form social cuts pull the strongest 15 to 30 seconds from the main film for LinkedIn and Instagram.
Aerial drone footage is the fourth format — captured outside, before interior filming begins. For commercial properties where the location or external character is part of the pitch, a flyover sequence or orbital shot around the building gives the listing a presence that interior footage alone cannot. A full breakdown of available formats is in our guide to commercial property video types.
What happens on the day
We arrive with a shot list agreed in advance based on your brief and the property layout. If drone footage is included, the aerial session runs first while exterior conditions are optimal. Interior filming follows a planned route through the space, working from entrance to key rooms in the order that makes the edit coherent.
A gimbal stabiliser is used throughout interior filming. It keeps the footage smooth as we move between rooms, through corridors, and up or down stairs. Handheld shots are used selectively — where a tighter, more energetic feel suits the space rather than the fluid walkthrough style.
Lighting is assessed room by room. Every overhead light is on, blinds are fully open. We bring supplementary LED lighting for spaces where the existing lighting is inconsistent or insufficient to hold detail on camera.
What to prepare before the shoot
The same preparation that applies to photography applies here: cleared desks and communal areas, all lights on, blinds open, nothing stored in corridors or near fire exits. Video is less forgiving than photography because the camera moves through the space continuously — any area that is cluttered will be visible in the final edit. A brief to the building manager or site contact the day before handles most of it.
If an agent-to-camera segment is planned, the agent should have a clear sense of the key points they want to cover: floor area, asking rent, key amenities, location highlights. We do not use a script, but a rough structure makes the segment sharper and quicker to capture.
The edit and delivery
Editing takes 3 to 5 working days from the shoot date. The edit includes colour grading, music, and any title cards or lower-third text agreed in the brief. We send a first cut for review. One round of amendments is included before the final export.
Final delivery is an MP4 in 4K for presentation and high-quality downloads, plus a 1080p export sized for portal uploads and social channels. If specific aspect ratios are required for Instagram Reels or LinkedIn, those are cut from the same edit at no extra cost.
Booking photography and video on the same day
Combining videography, photography, and drone in a single visit is the most efficient approach. It avoids preparing the property twice, reduces disruption to building occupants, and means all the marketing material is delivered at the same time. We plan combined shoots in advance so each format is captured in the right sequence. Most commercial property video shoots are booked this way.